Catandra Blog

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Read the latest articles from the Catandra blog or have a search through the archive.

What are we really doing?

Might seem obvious but ask yourself and more importantly your clients some initial questions….. What is our biggest seller? What do our customers come to us for? What do we do better than anyone? If you don’t know the answer to these (which many businesses won’t) then...

Recruitment and Sales – A Complicated Relationship

The harsh reality is that recruitment is a sales job, recruiters are targeted on monthly billings in the same manner as any other sales professional. The problem; treating people as commodities and the inevitable fallout that will lead to. There are two side to...

What is our Business DNA

What is our Business DNA Reflecting on your business and the motivations around the boardroom is one step closer to identifying what underpins the business. Only through establishing your values and cultures can you shape the business to work around that. For example...

The Impact of Social Media on Recruitment

Not so long ago it would have been a faux-par for a business to directly approach employees from their competitors. Not so anymore; over the last few years there has been a shift in attitudes and behaviour that has people claiming recruitment is dead. Is this because...

Why are we in Business?

Business owners and directors are notoriously busy and don’t spare the time for self-reflection; instead they are busy running the business and firefighting. This means that as time goes on the rationale behind setting up the business is lost; it may have been a great...

Returns Driving Retail into a Recession

The UK retail sector has been under a barrage of attacks in recent months that has seen consumer confidence drop and Brexit continue to create high levels of uncertainty. Whilst the UK press might report a strong economic outlook at the moment, when you dig beneath...